About Metrikks
About Metrikks
We are a digital performance marketing agency, based in the Nordics, working Globally.
We are a digital performance marketing agency, based in the Nordics, working Globally.
We are a digital performance marketing agency, based in the Nordics, working Globally.
The agency is built on more than a decade of experience in digital marketing and data analysis. Part of the foundation comes from the founder’s eight years at one of Europe’s leading digital marketing agencies, shaping a broad and solid foundation of experience.
The agency is built on more than a decade of experience in digital marketing and data analysis. Part of the foundation comes from the founder’s eight years at one of Europe’s leading digital marketing agencies, shaping a broad and solid foundation of experience.
The agency is built on more than a decade of experience in digital marketing and data analysis. Part of the foundation comes from the founder’s eight years at one of Europe’s leading digital marketing agencies, shaping a broad and solid foundation of experience.
Our Aim
Our aim is to deliver a top-class service, always working towards efficiency, and helping our clients achieve their goals.
Our aim is to deliver a top-class service, always working towards efficiency, and helping our clients achieve their goals.
Our aim is to deliver a top-class service, always working towards efficiency, and helping our clients achieve their goals.
To support that, Metrikks has close collaborations with leading experts, adding extra capabilities for clients to benefit from.
To support that, Metrikks has close collaborations with leading experts, adding extra capabilities for clients to benefit from.
To support that, Metrikks has close collaborations with leading experts, adding extra capabilities for clients to benefit from.
PHILOSOPHY
"At Metrikks, numbers are at the core. We believe that pairing structured data frameworks with human intuition, creativity and AI delivers the best returns."
"At Metrikks, numbers are at the core. We believe that pairing structured data frameworks with human intuition, creativity and AI delivers the best returns."
"At Metrikks, numbers are at the core. We believe that pairing structured data frameworks with human intuition, creativity and AI delivers the best returns."
Behind Metrikks
Behind Metrikks
Metrikks was founded by Mattias Karlsson, a digital marketing strategist, with more than 10 years of experience in the field. Over the years, he has project led, optimised accounts and supported major companies across Nordic and International markets, steering multimillion budgets and delivering measurable results.
Metrikks was founded by Mattias Karlsson, a digital marketing strategist, with more than 10 years of experience in the field. Over the years, he has project led, optimised accounts and supported major companies across Nordic and International markets, steering multimillion budgets and delivering measurable results.
Metrikks was founded by Mattias Karlsson, a digital marketing strategist, with more than 10 years of experience in the field. Over the years, he has project led, optimised accounts and supported major companies across Nordic and International markets, steering multimillion budgets and delivering measurable results.
He spent over 8 years at leading marketing agency Precis Digital, holding various roles, from Project Manager to Performance Specialist, and later working within the central orgranisation in the Marketing Analytics Group.
In addition, Mattias is also a lecturer at IHM Business School,
He spent over 8 years at leading marketing agency Precis Digital, holding various roles, from Project Manager to Performance Specialist, and later working within the central orgranisation in the Marketing Analytics Group.
In addition, Mattias is also a lecturer at IHM Business School,
He spent over 8 years at leading marketing agency Precis Digital, holding various roles, from Project Manager to Performance Specialist, and later working within the central orgranisation in the Marketing Analytics Group. In addition, Mattias is also a lecturer at IHM Business School,
The combination of analytical expertise, commercial understanding and specific channel knowledge forms the backbone of Metrikks today.
The combination of analytical expertise, commercial understanding and specific channel knowledge forms the backbone of Metrikks today.
The combination of analytical expertise, commercial understanding and specific channel knowledge forms the backbone of Metrikks today.
Résumé
Professional Career
Precis Digital, Central Organisation (2015 - 2024)
Precis Digital, Central Organisation (2015 - 2024)
Precis Digital, Central Organisation (2015 - 2024)
IHM Business School - Lecturer (2025)
IHM Business School - Lecturer (2025)
IHM Business School - Lecturer (2025)
Metrikks - Founder & Consultant (2024 - Current)
Metrikks - Founder & Consultant (2024 - Current)
Metrikks - Founder & Consultant (2024 - Current)
Education
Bachelors in Business & Economics - Lund University (2012 - 2015)
Bachelors in Business & Economics - Lund University (2012 - 2015)
Bachelors in Business & Economics - Lund University (2012 - 2015)
Digital Marketing Certificate - IHM Business School (2015)
Digital Marketing Certificate - IHM Business School (2015)
Digital Marketing Certificate - IHM Business School (2015)
How can we help you?
Drop a message and let’s discuss how Metrikks can help you.
How can we help you?
Drop a message and let’s discuss how Metrikks can help you.
How can we help you?
Drop a message and let’s discuss how Metrikks can help you.
VISITING ADRESSES
Oslo, Norway
Edvard Storms gate 2, 0166
Oslo, Norway
Edvard Storms gate 2, 0166
Gothenburg, Sweden
Lindholmspiren 5, 402 78
Gothenburg, Sweden
Lindholmspiren 5, 402 78
CONTACT
hello@metrikks.io
+46 733 865 034
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